Di Patterson, Gerontologist founder of Success In Aging, Season of Life and The Let's Group

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Archive for category: Media

Smart Tips for Boomers-to-Seniors Starting Businesses

20 Nov 2015 / Comments Off / in Media/by Di Patterson, MSG
http://dipatterson.com//wp-content/uploads/di-patterson-smart-tips-for-boomers-austin-hill.mp3

 

One. Get your legal documents in order and your ducks will line-up in their proper rows! It costs “pennies a day” up in the long run to get smart legal and financial advice up front. The Small Business Administration holds free classes most counties. Our public servants are there to help you find and file the necessary forms for a DBA and business license. See sba.gov for a good start; it has many subsets of information. Beware websites that promise help unless you have a trusted family member or friend who has used it successfully. Lastly: Read, read, read! Write down your questions and ask your advisors.

Two. Side-step the cost of a website with smart social media on three sites: Facebook Business, LinkedIn, and Instagram.

a. Facebook Business: All your family, high school and longtime friends want to find you! Ask your Facebook “personal friends” to join and “like” you on your Facebook Business page.

b. Every senior has been a professional in something, and the professionals’ social media sit is LinkedIn. LinkedIn is where you’ll find customers, sponsors and other people in your marketplace who want to find and associate themselves with you in business.

c. Instagram is all about photos, photos, photos! If the saying is true “a picture’s worth 1000 words” (and it is), then Instagram is where you must be!
•    Hot tip on Instagram: Sunsets are the number one searched photo, so make sure your Instagram page has a sunset every day or every other day.

Three. Bare-bones business expenses must-haves:

  • Snappy-looking, colorful, and easy to read business cards are a must. Use both sides, but leave room for your customers and future affiliates to write a note like: “great resource” or “can-do attitude!”. Again, use a professional. A good graphic artist in business is almost as valuable as a good attorney. We are a society swayed by visuals and audios; use them to your advantage.
  • A smart phone will truly help you keep up in today’s business arena.
  • A credit card reader attachment will also make your life a lot easier in sales.

 

Di Patterson Featured on Brillant Mobile Marketing

14 Dec 2012 / Comments Off / in Media/by Di Patterson, MSG

What’s the Age Wave? Are you in the Sandwich Generation or a Baby Boomer? You’ve got questions and we’ve got answers from America’s Gerontologist, Di Patterson.

http://dipatterson.com/wp-content/uploads/BrilliantMobileMarketingLIVE_2012-12-04.mp3

Di Patterson Featured on Austin Hill’s Big World of Small Business

14 Dec 2012 / Comments Off / in Media/by Di Patterson, MSG

Listen to the audio below of Di Patterson’s interview on Austin Hill’s Big World of Small Business.

http://dipatterson.com/wp-content/uploads/AH%20Bigworld%20Di%20Patterson%20Dec%202012.mp3
Visit Success In Aging Centers
Di Patterson Featured on the Today Show
“Most people dread growing old, but somehow, through her books, website and optimistic outlook on life, Di Patterson makes it look like fun. Don’t grow old without her.” -- Mark Joseph, Producer, Author, Contributor, Foxnews.com, The Huffington Post
“Wow! Congratulations! I always knew your venture would be a success!!” -- Connie Beran, Gerontologist/Registrar, Concordia University Texas
“Di Patterson is a visionary for proving that aging is not to be frowned upon. She really has a passion for equipping people and encouraging them to see the joy and confidence that age can bring. Di makes aging a celebration. I am really excited for her and look forward to hearing from her at the Season of Life Conference®”. -- Katana Abbott, Founder of SmartWomensCafe.com
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